Working With AWS Services Partners: A Guide
- Nitin Yadav
- Knowledge
About
Learn about the advantages of working with an AWS Services Partner, such as access to AWS resources, technology, and enhanced business opportunities.
Industries
- AWS, SRE
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Suppose you are new to cloud migration or want to explore moving your services to the cloud. In that case, you’ll find that Amazon Web Services (AWS) continues solidifying its position as a leader in cloud computing. In Q3 of 2024, AWS achieved an impressive $27.5 billion in sales, marking a 19.1% year-over-year growth, and is projected to generate $110 billion in sales in 2024.
These figures underscore AWS’s role as the preferred choice for organizations aiming to scale their operations and drive innovation in 2025 and beyond. However, AWS is also a labyrinth of complexity and features that can make it a little difficult for organizations to migrate to.
This is where an AWS cloud partner like SquareOps comes into the picture to make your AWS migration a breeze. AWS Service Partners are companies that have expertise in building solutions and services on the AWS ecosystem. We offer a wide range of services, from consulting and migration to managed services and specialized solutions.
Learn more about what we have to offer in this blog! To begin with, have a look at the various benefits that come from working with an AWS cloud partner.
Significance of Partnering with AWS Service Partners
Partnering with an AWS Service Partner can provide several benefits:
- Expertise and Specialization: Partners have deep technical expertise in specific AWS services and solutions, allowing them to provide tailored recommendations and implementation guidance.
For instance, SquareOps, as an AWS Advanced Consulting Partner, offers expert insights on implementing best practices, as discussed in our previous blog, ensuring businesses succeed in their cloud journey.
- Accelerated Time to Market: Partners can help you quickly deploy and manage AWS resources, reducing the time required to launch new applications or migrate existing workloads.
- Reduced Costs: Partners can optimize your AWS usage, identify cost-saving opportunities, and help you manage your cloud expenses effectively.
- Enhanced Security and Compliance: Partners can assist you in implementing robust security measures and complying with industry regulations.
- Global Reach and Support: AWS Partners have a global presence and can provide 24/7 support, ensuring business continuity. For instance, SquareOps has worked with partners across the globe.
AWS partners, including SquareOps, offer various resources to help businesses succeed in their cloud journey, as highlighted here. These stages emphasize the importance of collaboration and innovation for achieving business goals.
By partnering with AWS Service Partners, you gain access to a wealth of knowledge, industry-specific solutions, and the ability to scale your cloud infrastructure effectively. Explore more about SquareOps and our capabilities as an AWS Service Partner through our official AWS Partner profile here.
Next, let’s learn about the various types of AWS Service Partners.
Categories of AWS Partners
AWS Partners like SquareOps can be categorized across a broad range of competencies and qualifications. Let us walk you through the overarching categories and then tell you about some of the specifics in which SquareOps has been certified.
AWS Consulting Partners
AWS Consulting Partners offer a broad range of services, including strategy, migration, implementation, and management of AWS workloads, with a focus on optimizing cloud investments.
These partners are categorized into three tiers based on their technical expertise and customer experience:
- Select Tier: Partners in this tier have trained and certified professionals, along with proven customer experience in AWS services.
- Advanced Tier: These partners have a strong team of trained and certified technical experts and a track record of successful customer engagements, demonstrating a deeper level of expertise.
- Premier Tier: AWS Premier Consulting Partners are recognized as industry leaders, with extensive experience in delivering AWS solutions at scale. They possess deep technical expertise, multiple partner program validations, and a demonstrated ability to work with a large number of customers across various markets.
As partners progress through these tiers, they unlock additional benefits, resources, and opportunities for growth with AWS.
SquareOps is a Premier-Tier partner with AWS, so do contact us to learn more about moving to the cloud.
AWS Technology Partners
These partners develop and integrate software solutions that run on or integrate with AWS. They offer a variety of tools and technologies to help customers build and deploy applications on AWS.
Did you know? SquareOps is certified in both AWS Consulting and AWS Technology, meaning we are qualified to work on an extensive range of cloud operations.
Next, let’s learn about the partner programs in which AWS cloud partners are competent.
Categories of AWS Service Partner Programs
Several categories within the AWS Service Partner Program recognize partners’ expertise and successful delivery of AWS services. Three main ones include AWS Service Ready, AWS Service Delivery, and AWS Partner Competencies. Each program offers unique benefits and validates a partner’s qualifications in different areas.
- AWS Service Ready: The program validates software products developed by AWS Partners that integrate with specific AWS services. These products are tested for adherence to AWS best practices and customer success. Achieving this specialization helps AWS Partners promote their products globally, demonstrating reliability and reducing technology risks for customers. It also highlights software solutions that address high-demand business challenges on AWS.
Earning the AWS Service Ready designation signifies a product’s compatibility, security, and reliability within the AWS ecosystem. For example, a partner’s solution integrated with Amazon’s Relational Database Services can achieve Service Ready status.
- AWS Service Delivery: This specialization program validates AWS Partners with in-depth technical expertise, experience, and a proven track record in delivering specific AWS services to customers. Partners must be part of the AWS Partner Network (APN) and apply for the Service Delivery Specialization relevant to their offerings.
This program highlights partners who have successfully supported customers with services like AWS Lambda for serverless computing or Amazon EC2 Windows for managed, secure, and high-performance solutions. Specializations are based on high customer demand for reliable, experienced partners who can help maximize the value of AWS services.
AWS Service Delivery Specializations cover several areas, including:
- Database Services
- Compute Services
- Networking and Content Delivery Services
- Serverless Computing Services
- Analytics Services
And more…
By achieving these specializations, AWS partners demonstrate their capacity to handle complex requirements and provide tailored, reliable solutions that optimize customer outcomes across various use cases.
- AWS Partner Competencies: This program recognizes partners who have demonstrated technical expertise and proven success in delivering customer outcomes using AWS services. This program validates partners’ capabilities across various industries, use cases, and workloads, ensuring that they meet a high standard of excellence.
Achieving an AWS Competency enables partners to differentiate themselves, making it easier for customers to find the right expertise for their business needs. Competency partners benefit from access to AWS experts, financial incentives, and resources to enhance their AWS skills.
Use Cases for AWS Built-in Competencies:
- Cloud Operations Competency
A financial services company looking to automate its cloud operations to improve system uptime and operational efficiency might partner with a Cloud Operations Competency partner. This partner can leverage AWS tools for cloud management and monitoring, ensuring seamless day-to-day cloud infrastructure management. - Containers Competency
A tech startup looking to deploy microservices quickly and at scale might engage with a partner specializing in the Containers Competency. These partners help the startup optimize their containerized workloads using Amazon ECS, EKS, and other container services. - Conversational AI Competency
A retail company seeking to enhance its customer service through AI-driven chatbots could partner with a Conversational AI Competency partner. These AWS partners specialize in building, deploying, and scaling intelligent conversational AI solutions using AWS Lex and other AI services. - Cyber Insurance Competency
An insurance firm looking to enhance its risk management system might work with a Cyber Insurance Competency partner to integrate AWS services for data protection, secure cloud storage, and real-time monitoring to improve their claims processing and compliance. - Data and Analytics Competency
A healthcare organization aiming to gain insights from large-scale patient data might collaborate with a Data and Analytics Competency partner. This partner will help them design and implement scalable data pipelines, leveraging AWS services like Redshift, Athena, and Glue to drive insights and improve patient care. - DevOps Competency
A global software company looking to accelerate its software development lifecycle could partner with a DevOps Competency partner. By utilizing AWS tools like CodePipeline and CloudFormation, they can automate the testing, deployment, and management of applications, enabling faster time-to-market.
These competencies allow AWS Partners to specialize in key areas, empowering organizations to find tailored solutions to address their unique challenges and grow their businesses.
Being competent in services like migration, DevOps, and cloud monitoring are some ways partners can get certified in Partner Competency.
SquareOps proudly holds AWS Partner Competencies, showcasing our proven expertise in delivering specialized solutions on the AWS platform. These competencies validate our deep technical knowledge and success in delivering tailored solutions across industries and use cases. By achieving these competencies, we demonstrate our ability to help customers optimize their AWS environments, accelerate their cloud transformations, and drive innovation.
As an AWS Competency Partner, SquareOps is recognized for its capabilities in various AWS service areas, ensuring we provide clients with high-quality, reliable, and scalable solutions. This designation underscores our commitment to delivering excellence and driving business success with AWS technologies.
You may wonder, what does it take for a service provider like SquareOps to become an AWS cloud partner? Do read on to find out.
Qualification Criteria for AWS Service Partners
Organizations must meet specific technical, business, and compliance requirements to become an AWS Service Partner. These include:
- Technical Qualification Requirements: Partners must demonstrate expertise in AWS services through certifications and successful project implementations.
- Business Scoping and Capabilities: Partners must have a strong business model and the ability to deliver high-quality services to customers.
- Compliance and Security Standards: Partners must adhere to AWS security standards and compliance frameworks, such as ISO 27001 and SOC 2.
Therefore, to become an AWS service partner, organizations must:
- Demonstrate Technical Proficiency: Maintain a high level of technical expertise in AWS services and solutions.
- Build Strong Customer Relationships: Prioritize customer satisfaction and deliver exceptional service.
- Adapt to Evolving Technology: Stay updated with the latest AWS technologies and trends.
- Invest in Training and Certification: Encourage employees to obtain AWS certifications.
- Leverage APN Resources: Utilize the resources and benefits provided by the AWS Partner Network.
AWS Service Partners are also expected to:
- Comply with AWS Best Practices: Adhere to AWS security, compliance, and operational best practices.
- Customer Support and Service Delivery: Provide high-quality customer support and deliver services to agreed-upon standards.
- Continuous Improvement and Reporting: Continuously improve their skills and capabilities and provide regular reports to AWS.
Your Cloud Operations, In Expert Hands
In conclusion, partnering with SquareOps, an AWS Premier Consulting Partner, provides businesses with unparalleled access to AWS expertise and innovation. Our deep understanding of AWS services, paired with our advanced technical skills, ensures that your cloud journey is seamless and efficient.
SquareOps holds certifications across AWS Consulting and Technology Partner programs and specializations in AWS Service Ready, AWS Service Delivery, and AWS Partner Competency programs. These credentials validate our proficiency in delivering high-quality, tailored solutions that address specific business needs.
With expertise in key areas like cloud migration, DevOps, database management, and infrastructure optimization, SquareOps is well-equipped to help businesses accelerate their cloud adoption and transformation.
Our experience with AWS solutions, including automation, serverless computing, and security, allows us to optimize cloud environments, reduce operational risks, and drive cost efficiencies for clients across industries.
Moreover, as an AWS Competency Partner, SquareOps demonstrates technical excellence and a proven ability to solve complex business challenges. By leveraging AWS best practices and SquareOps’ comprehensive understanding of the AWS ecosystem, your organization can gain a competitive edge, innovate faster, and optimize your AWS infrastructure for scalability, security, and performance.
If you’re ready to unlock the full potential of AWS and take your business to the next level, contact us today. Let SquareOps guide you through every step of your cloud transformation journey with customized solutions designed to support long-term success.
Frequently asked questions
AWS Partner Programs are certifications and programs that help businesses build and sell solutions on AWS.
We can help expand your customer base, increase revenue, and access technical expertise.
Consulting, Technology, and Marketplace Partner Programs. SquareOps is certified in consulting and technology!
AWS Service Partners can offer a variety of services, including:
- Cloud strategy and consulting
- Migration services
- Application development and modernization
- Infrastructure management and operations
- Security and compliance services
- Data analytics and machine learning
- DevOps and automation
AWS Service Partners can help you optimize your AWS usage by identifying cost-saving opportunities, rightsizing resources, and implementing cost-effective solutions.
You can talk to us by going to the form on our website, here.
Access to better technical resources, go-to-market support, co-sell opportunities, and certifications.
Define goals, communicate, leverage resources, and monitor success.
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